Wednesday, December 2, 2009

Drafting our mission and values - please read, reflect and respond.

At last night's meeting, the Steering Committee shared a rough draft of our values and iterations of a draft mission statement - this piece is an outcome of the Steering Committee's first meeting, and the intent now is to:

-gather input on it,
-refine it and add a little more content with respect to what we've done so far, to create a
-workable communication piece that we can all begin using -soon- to talk about what we're doing together.

The concepts behind the listed values arose from conversation at our first organizing meeting in November, and the mission evolved from these values and additional conversation around what the co-op is, what its purpose is and, in general terms, how it will carry out that purpose.

As we discussed at the meeting, the mission statement can't say everything on its own - it's just one piece of the story.

Please read below what we have thus far for values and mission - and, for comparison, review the mission and values of Seattle's Madison Market Co-op.

-what do you like?
-what do you think about structuring our values and mission in the same manner as Madison Market?

Post your comments here, or email them to Dan Beck - heloderma@fairpoint.net. Thanks!

Our values:
  • Local
  • Organic
  • Education/outreach to our community
  • Ecological and social responsibility
  • Sustainability (i.e. long term viability, which goes along with ecological and social responsibility)
  • “Incubating” providers/increasing demand
  • Connections/connectivity between producers and consumers

First draft of mission:
We are starting an Ellensburg food cooperative that would provide our community a place to buy healthy local food all year long, including organic and other natural choices. We will strive to provide locally-grown produce, fruit, meat, and dairy, but would also expand our sources beyond our region as the need arises, so long as our products arise from ecologically and socially responsible practices. Our co-op would build community and support local farms by linking consumers and local producers, creating demand for healthy locally-grown food, and by helping us to understand where our food comes from.


A second draft, built upon the first:
The Ellensburg food cooperative aims to provide our community a place to buy healthy local food all year long, including organic and other natural choices. We strive to provide locally-grown produce, fruit, meat, and dairy, but will also expand our sources beyond our region as the need arises, so long as our products arise from ecologically and socially responsible practices. At our core, the cooperative is about building a healthy community and supporting local producers.

A third, shorter version:
The Ellensburg food cooperative provides our community with a place to buy, learn about and enjoy sustainably-sourced products all year long, including local, organic and other natural items; at its core, our cooperative is about building a healthy community and supporting local producers.

Compare with Madison Market:

Mission and Values

Central Co-op's Madison Market is a business that belongs to the people who use it – people who have organized to provide themselves with the goods and services they need. Our mission and values statements reflect the values of our membership.

Our Mission

Central Co-op is a member-owned natural foods cooperative in the heart of Seattle dedicated to sustainable practices, community accountability, and the local food economy.

In support of our mission: We endeavor to operate our business within our stated values, while having the courage to uphold them, and the imagination to look beyond them.

Our Values

We value community empowerment, institutional accountability, and personal and environmental health.

The Cooperative Principles

  • Voluntary and open membership
  • Democratic member control
  • Member economic participation
  • Autonomy and independence
  • Education, training, and information
  • Cooperation among cooperatives
  • Concern for community
Operating our business holistically, recognizing our social responsibility and our commitment to the restoration and health of the environment;

Safeguarding our member-owners' trust by conducting our business in a financially sound manner;

Operating our business on a human scale by honoring the inherent value of the individual and maintaining an open and friendly atmosphere;

Conducting ourselves and our business with honesty and integrity;

Acting responsibly by providing a diverse selection of high-quality, healthful products, by serving as a resource for information, and by responding to the needs of our member-owners and the broader community;

Celebrating diversity by encouraging ourselves and others to act with acceptance and mutual respect

Next Meeting is NEXT WEEK - one more before the holidays!

Hi all,

Another great meeting is behind us - and we decided to go for one more before the holidays really hit.

Next co-op meeting: Tuesday, Dec 8, 6:00-8:00pm at the Ecumenical Church
400 N Anderson, 1/2 block behind Safeway.


What we'll aim to do:

-review a rough draft of the Community Survey, which is under construction and will be ready to share next week

-start populating a master timeline with activities for each working group. By using post-it notes which can be moved around, changed or removed from the timeline altogether, we'll be creating a malleable visual representation of upcoming processes. The intent is to give us some overall direction and uncover any major gaps, so we can address the gaps and brainstorm around action steps.

-Will you be talking with your friends about the co-op project over the holidays? The Steering Committee would like to draft a one-page communication piece, get your input and then finalize, so we can have consistent "talking points" and even something to pass around to start building awareness of the project.


Suggestions for ways to prep for the meeting:

-If you belong to one of the working groups or think you could have interest in a particular aspect of starting the food co-op, think about how the kinds of actions that need to be taken might look in a timeline. For additional ideas, you might review the relevant sections of How to Start a Food Co-op, a simple and helpful primer from the Cooperative Grocer's Information Network...bearing in mind that this primer and other similar resources are incredibly valuable as guidelines, but that our process will be unique - it's possible that some things outlined here may not quite pertain.

-Give the Steering Committee some feedback on the draft Mission and Values piece that was shared at the Dec 1 meeting...I'll put this piece in another blog post.

You can share your comments and ideas by either:
-posting them in a comment on the blog, at the end of this post
-posting them as a comment on Facebook, under this message
-emailing Dan Beck directly at heloderma@fairpoint.net

Thanks all - see you again soon!

Saturday, November 28, 2009

Top 10 reasons to Think Local, Buy Local, Be Local - from Sustainable Connections

Given the food co-op emphasis on local food systems, I thought I'd share this fantastic list from Sustainable Connections, a Bellingham organization with an innovative approach to developing vibrant local living economies.

Ellensburg's KEEN - Kittitas Environmental Education Network - is of course doing some amazing things to promote the same sorts of initiatives as Sustainable Connections. Our food co-op will be tabling at KEEN's upcoming e3 Winter Fair on January 30th.

Top Ten reasons to Think Local - Buy Local - Be Local

  1. Buy Local -- Support yourself: Several studies have shown that when you buy from an independent, locally owned business, rather than a nationally owned businesses, significantly more of your money is used to make purchases from other local businesses, service providers and farms -- continuing to strengthen the economic base of the community.(Click here to see summaries of a variety of economic impact studies; these include case studies showing that locally-owned businesses generate a premium in enhanced economic impact to the community and our tax base.)
  2. Support community groups: Non-profit organizations receive an average 250% more support from smaller business owners than they do from large businesses.
  3. Keep our community unique: Where we shop, where we eat and have fun -- all of it makes our community home. Our one-of-a-kind businesses are an integral part of the distinctive character of this place. Our tourism businesses also benefit. “When people go on vacation they generally seek out destinations that offer them the sense of being someplace, not just anyplace.” ~ Richard Moe, President, National Historic Preservation Trust
  4. Reduce environmental impact: Locally owned businesses can make more local purchases requiring less transportation and generally set up shop in town or city centers as opposed to developing on the fringe. This generally means contributing less to sprawl, congestion, habitat loss and pollution.
  5. Create more good jobs: Small local businesses are the largest employer nationally and in our community, provide the most jobs to residents.
  6. Get better service: Local businesses often hire people with a better understanding of the products they are selling and take more time to get to know customers.
  7. Invest in community: Local businesses are owned by people who live in this community, are less likely to leave, and are more invested in the community’s future.
  8. Put your taxes to good use: Local businesses in town centers require comparatively little infrastructure investment and make more efficient use of public services as compared to nationally owned stores entering the community.
  9. Buy what you want, not what someone wants you to buy: A marketplace of tens of thousands of small businesses is the best way to ensure innovation and low prices over the long-term. A multitude of small businesses, each selecting products based not on a national sales plan but on their own interests and the needs of their local customers, guarantees a much broader range of product choices.
  10. Encourage local prosperity: A growing body of economic research shows that in an increasingly homogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character.

Think local first + Buy local when you can = Being a local!

Co-op Meeting TUESDAY Dec 1, 6-8pm, Ecumenical Church

"As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them." -John Fitzgerald Kennedy

"Not what we say about our blessings, but how we use them, is the true measure of our thanksgiving." -W.T. Purkiser

Hi everyone,

Are you still in your stretchy pants? Hope your Thanksgiving was lovely and full of gratitude.

Time to have our 3rd food co-op organizing meeting!
Tuesday, Dec 1 6-8pm
Ecumenical Church, 400 N Anderson (1/2 block behind Safeway)

Agenda is forthcoming...need to check in with our newly formed Steering Committee for some direction (bad pun. Sorry.).

In the meantime, here's what I propose we all prepare for:

1) a 5 min (or so) update from each group - Steering Committee, Consumer Members, Producers & Sourcing, and The Business End.

Where you at? What's next? Need help with anything? Got burning questions?

2) Collaboration on a timeline.

Ever made a timeline with post-it notes? I love doing it, and I think we could have fun working on this together if we're ready.

If you like, take a glance at this brief blog post from Creative Coaching about how and why a post-it timeline works:



Thanks all...see you soon!

Jess



Thursday, November 19, 2009

Critical updates, volunteer opportunities, and outcomes from Nov 17 meeting

Another successful organizing meeting for creation of a food co-op in Ellensburg!















20+ people joined us on Tuesday night. We had fun, we were productive - but next time you're an hour late, Greg Parker, you owe us some Iron Horse beer.

Critical highlights/updates
  • Our next meeting will be Tuesday, December 1, 6-8pm at the Ecumenical Church, 400 N Anderson (1/2 block behind Safeway). Everyone is welcome, so please come - and bring friends.

  • Please post comments, questions, and ideas to the blog. I just modified the settings, and we want to see your ideas and questions. (Thanks, Dan B)

  • We've broken out the work ahead into four different focus areas, and we have volunteers signed up to make it happen!
Read on to see where we're at with this - and if you want to help out with a particular project, inquire directly with the folks listed below.


Focus Areas for volunteer work



We spent about 30 minutes in a creative brainstorm - kind of a modified "world cafe". Everyone broke into 4 small groups, each with a different focus area to work on. We rotated once, so everyone had the chance to give input to 2 of the 4 focus areas. For each focus area, the questions we asked ourselves were: 1. What do we need to learn about for this, and how could we learn? 2. What resources do we already have, and what resources do we need to do this work? 3. What needs to happen in the next 3 months? By the end of the year? Before our next meeting on Dec 1?

Here are the results, in no particular order:

1. The Business End: incorporation and bylaws, fundraising/financing strategy


Volunteers:
Jim Baird (financing options)
**Jessie Alan, jessie.alan@gmail.com (articles of incorporation and bylaws, business plan outline)
Greg Parker (site selection and related budget/operational projections)
Zach Zink
Danny Arranaga (financing and startup budget)

Financing - member equity, member loans, business loans, corporate sponsorship, grants from foundations

Business plan

Jessie has experience; has a boilerplate outline

Membership structure

What data is needed to create the budget?

Find a pro-bono attorney for help with articles & bylaws.


2. Producers & Suppliers: local producers and additional sourcing options

Volunteers:
**Sam Albright, sam@quiltcut.com

Denise Horton
Dan Eldridge (farm lists)
Jenny Hansen (what questions do we need to ask our suppliers to judge if they're a good fit?)
Susi Lundquist (making contacts/relationship with Azure)

Who all is out there...survey, list, contact info

Who are our local producers?

farmer's market, current co-op (Susi and Matt, Wilson Creek), distributors, grower organizations, eat local directory

What do they have, when do they have it, how much, and current distribution method(s)

What is available locally, so that we know how regional we are

Can we get a consistent supply from the producer?

organic, fair trade

do we source from far away? Bananas, coffee, etc

food label ingredients - how "pure" are canned, processed foods

Need producer coordinator - responsible for calling growers and coordinating orders

Do we want to work with individual growers? Distributors?

Azure Standard (Matt and Susi Lundquist) - possible to get supply from them?

What is "local"? "regional"?

3. Consumer Members: learning who they are and what they need, outreach&recruitment

Volunteers:
**Gary Koch, garyocity@gmail.com
Joann Bennett
Stefanie Wickstrom (experience with survey design)
Dan Beck
Becky Pearson
Keyna Bugner
Sonja Wright (can help with the survey)
Jeff Hansen
Jen Zarnoch (can help "make things pretty" - design marketing/outreach pieces)

Goal: create survey participants. Online survey; hard-copy survey/canvassing; booth at farmers market

Newspapers: The Record, the Observer

Radio

Master Gardeners/Extension office

Farmers Market

Thursday @ Fair

Shrub Steppe Booth

Churches, church bulletins

Flyers - library, coffee shops, campus (Shape Up Kittitas County) (bi-lingual) (KCPH)

Generate a mailing list, starting with all the people at the co-op meeting

Create survey

CWU - check on class project potential. Grad student assistance?

Survey topics

Willingness to pay/join

"what would you pay for"...range of choices

what products would you want?...range of choices

Purchasing values

organic

local

vegan

gluten-free

bulk

vitamins?

animal food


4. Steering Committee: coordinating short-term activities, developing the 1-3 year strategy

Volunteers:
Dan Eldridge
**Dan Beck, heloderma@fairpoint.net
Danny Arranaga
Mike Williams
Jim Baird
Corey Wright
Gary Koch

Listening (is critical - listen to each other, the entire group, and all stakeholders.)

Big Picture (thinking - 40,000-ft view of how what we're doing now fits into the context of the whole)

Vision

Commitment (esp. of time)

Diversity/Flexibility (open to all points of view, able to make decisions to change course when necessary)

Prioritize 1,2,3 (know what's most important to focus on at the time)

Self-selecting members (totally voluntary; commitment, passion and resourcefulness are more important than experience)

Action Plan

Timelines

Delegate

Monday, November 16, 2009

REMINDER: Meeting tomorrow/Tuesday, 6-8 pm, Ecumenical Church

Hi everyone - are you ready? Our second meeting is tomorrow night!

Food Co-op meeting
Tue, Nov 17
6-8pm
400 N. Anderson (just a half-block behind Safeway store)

Rough agenda (still may be subject to a little tweaking/refining):
  • 6-6:30:
    Revisit our ideas for desired attributes of an Ellensburg food co-op - framing them more as "values" than as "vision".
    A co-op exists solely to serve its members - what might this mean for us?

  • 6:30 - 7:15:
    Creative brainstorm on focus areas/task forces - what goals and activities might we want to accomplish:
    -before our next meeting
    -by the end of the year
    -in time for other critical milestones?
  • 7:25 - 8:00:
    Plan our next meeting
    Volunteer assignments for those who elect to take them!
    -steering committee members (3-5 people?)
    -focus area/task force leaders (3-4 people?)
    -project or assignment-based volunteering (as many as we can get!)

Friday, November 13, 2009

So much excitement around the food co-op idea...

Quick shout out to Lene, Deborah and Marte - new food co-op enthusiasts to add to our growing ranks! Great to meet you at Cascade Land Conservancy celebration last night. Help us spread the word, and come to our meeting next Tue night if you can.